The Man behind the media: ron goldstein
Ron Goldstein is an expert in strategic communications and public affairs. He has served as an adviser and strategist for President Clinton and Vice President Gore on numerous official White House events – both domestic and foreign. In addition Goldstein has been a senior adviser for several Democratic candidates running for president including Barack Obama, John Kerry, Edward Kennedy, Chris Dodd and Bill Bradley. While working on various projects for the Clinton White House, Goldstein received strong notice from several sources in the private sector to craft and implement corporate and celebrity communications strategy. Mr. Goldstein founded and incorporated Free Media Inc. in New York in 1995. Goldstein, a native of Norwich, Connecticut holds a degree in political science from Northeastern University in Boston. A frequent guest commentator on radio and political writer in print, Goldstein’s work can be found in Newsweek and the New London Day. In 1997 Lookout Media compiled a book titled Nice Jobs featuring a chapter on Goldstein and his work with presidential candidates. Goldstein is predominantly based in the Northeast New England area and splits his time between between New York & Boston.
OUR PROCESS
When a prospective client contacts us, their intent is to get their brand free notoriety in various press mediums. The first step is to develop a coherent, cogent message that would logically attract press attention to the clients brand.
Next is to formulate the media communication strategy. It may be determined that a press event might be the most effective action. This could be a message event or a press conference or a combination of both. Then the event must be produced and implemented.
It may also be determined that the most efficient and effective way of message communication will be the client attending a previously established public event. Next would be the development and implementation of client participation.
The end result must be that in the short attention span the consumer of a particular medium is willing to give, the client’s message or brand must resonate simply, clearly and loudly, maximizing impact, insight and recognition.
In addition effective strategy may include writing press releases and exercising media relations or writing op/eds and activating placement in proper media outlets. Finally Free Media would follow up with media placement for client.